What we checkSample reportGuidesPricingAboutFAQ james@agencyreferee.com Get a free audit
Guides

Check your marketing agency’s work, yourself.

Practical, sourced guides for owners of roofing, dental, HVAC, plumbing and other local businesses. Each one answers a single question, with a checklist you can use today.

All guides

Illustration of a scorecard checking conversions, map rankings, Business Profile, page speed, search terms and account ownership

How to tell if your marketing agency is working

Check leads, map rankings, your profile, site speed, spend and ownership in about an hour.

Read the guide →
Illustration of chat bubbles with questions such as who owns our accounts and how success is measured

Questions to ask your SEO agency before signing or renewing

The questions that protect your money, your accounts and your ability to judge the work.

Read the guide →
Illustration of a marketing report chart with red flags for page-view conversions, missing leads and changed metrics

Red flags in monthly marketing agency reports

No leads, fake conversions, vanity rankings and other signs a report hides more than it shows.

Read the guide →
Illustration of a phone showing a Business Profile checklist next to a stopwatch reading 15:00

How to check your Google Business Profile yourself in 15 minutes

Ownership, name, category, hours, phone, photos, reviews and duplicates, with a timer.

Read the guide →
Illustration of access moving from an old agency to you to a new agency, with account keys and a 301 redirect

How to switch marketing agencies without losing rankings or accounts

Secure ownership first, keep tracking running, and redirect every URL if the site must change.

Read the guide →

Every guide is written by the AgencyReferee team, dated, and links each factual claim to an official or primary source. Found something outdated? Email james@agencyreferee.com.